Whether you are a marketer, an accountant, a fresh graduate or a manager, you need to put effort into your LinkedIn. The platform offers its users a chance to share knowledge, build a professional network, explore job opportunities, market themselves – among other features. However, to make the most of what LinkedIn has to offer, there are certain things you should update and keep in mind.

1. Pictures – Before you look at anything else, ensure you have a profile and background photo. Remember to choose right pictures that convey your personal brand and will create a good first impression. Additionally, consider that the size of the photo displayed is usually quite small so ensure you choose a photo where your face will be seen.
2. Pictures – Before you look at anything else, ensure you have a profile and background photo. Remember to choose right pictures that convey your personal brand and will create a good first impression. Additionally, consider that the size of the photo displayed is usually quite small so ensure you choose a photo where your face will be seen.
3. Pictures – Before you look at anything else, ensure you have a profile and background photo. Remember to choose right pictures that convey your personal brand and will create a good first impression. Additionally, consider that the size of the photo displayed is usually quite small so ensure you choose a photo where your face will be seen.
4. Pictures – Before you look at anything else, ensure you have a profile and background photo. Remember to choose right pictures that convey your personal brand and will create a good first impression. Additionally, consider that the size of the photo displayed is usually quite small so ensure you choose a photo where your face will be seen.
5. Pictures – Before you look at anything else, ensure you have a profile and background photo. Remember to choose right pictures that convey your personal brand and will create a good first impression. Additionally, consider that the size of the photo displayed is usually quite small so ensure you choose a photo where your face will be seen.
6. Pictures – Before you look at anything else, ensure you have a profile and background photo. Remember to choose right pictures that convey your personal brand and will create a good first impression. Additionally, consider that the size of the photo displayed is usually quite small so ensure you choose a photo where your face will be seen.
7. Pictures – Before you look at anything else, ensure you have a profile and background photo. Remember to choose right pictures that convey your personal brand and will create a good first impression. Additionally, consider that the size of the photo displayed is usually quite small so ensure you choose a photo where your face will be seen.
8. Pictures – Before you look at anything else, ensure you have a profile and background photo. Remember to choose right pictures that convey your personal brand and will create a good first impression. Additionally, consider that the size of the photo displayed is usually quite small so ensure you choose a photo where your face will be seen.

At the end of the day, LinkedIn can be an asset to your brand, or it can be a basic profile that doesn’t say much about you or market your capabilities. The decision is yours.