Entrepreneur of the week: Henok Abera | WOW Peanut Butter

One of the many challenges confronting the youth in Africa is graduate unemployment. After college, many remain unemployed or underemployed due to lack of jobs or not meeting the requirement of an advertised job.Henok Abera, a graduate from Hawassa University in Ethopia, dared to be different. After university, he could not find a job in his field of study and decided to be an entrepreneur.

Abera started marketing products for various companies at exhibitions and expos. And in one of his travels across Ethiopia, he searched for business ideas and saw a gap in the market for peanut butter. Starting with just one employee, a petite grinding machine, and rented space, Abera went from selling 30 kg of peanuts per day to 600 kg now. The products are then distributed to small shops, mini-marts, supermarkets, wholesalers, and cafes in the city.

“We are currently producing only peanut butter; however, we do have plans to start peanut snacks, peanut oil, and peanut powder,” Abera says.

Learn about some of the challenges and lessons Abera learnt through his journey concerning hiring of employees, distribution channels to use, managing competition…amongst others here http://bit.ly/3s3IpJc