Digital Marketing Specialist (B2B) – Nairobi, Kenya

Our client is seeking a passionate and creative Digital Marketing Specialist to drive their B2B marketing efforts in Kenya, Uganda, and Tanzania.

This role will involve managing website content, creating engaging marketing materials, executing digital campaigns, and collaborating with internal and external stakeholders.

Responsibilities:

• Website Management: Manage the website’s SEO, maintenance, and design optimization within WordPress, including product creation.
• Content Creation: Develop product descriptions, write content for the news blog, create and post content on social media, and produce, edit, and text videos.
• Campaign Execution: Execute digital marketing campaigns, including graphic display ads for Google Ads and printed trade journals.
• Google Ads & LinkedIn: Assist with Google Ads on display and search networks (in consultation with an external partner) and set up LinkedIn campaigns.
• SEO & Keyword Analysis: Conduct SEO and monitoring of specific keywords, including keyword analysis, SEO text creation, and on-site optimization.
• Internal Communication & Reporting: Handle internal communication tasks, create newsletters, and generate monthly marketing reports.
• Success Stories & Events: Prepare success stories (interviews, text, images, and videos), plan and coordinate internal events, and manage trade fair participations.
• Ad-hoc Tasks: Handle various ad-hoc tasks as needed.

Qualifications:

• Essential:
  • Must have worked in a Tech Industry in an International Company.
  • At least 4 years of experience in Digital Marketing.
  • Knowledge of B2B marketing.
  • Experience using LinkedIn and Facebook and creating ads using the platforms.
  • Knowledge of Adobe Creative Cloud or Canva (Photoshop, Illustrator, InDesign, Premiere Pro) and a good eye for aesthetics.
  • Familiarity with Microsoft Office (PowerPoint, Word, and Excel).
  • Strong knowledge of WordPress.
  • Knowledge of Google Ads and Mailchimp.
  • Knowledge of CRM systems.
• Desired:
  • Strong understanding of digital marketing strategies, particularly within the B2B space.
  • Keen interest in technologically advanced products for coding, marking, labeling, and digital printing.

Additional Requirements:

• Ability to work independently and deliver high-quality work.
• Willingness to collaborate with others and learn new things.
• High drive and readiness to go the extra mile when needed.
• Positive attitude towards everyday challenges.

Please click on the tab below to apply:

Summit Recruitment and Search Africa is a leading Recruitment and Executive Search agency headquartered in Kenya providing outstanding talent to a wide range of companies and NGOs in various business sectors across Africa.

We endeavour to make contact with all of our applicants, but unfortunately, high volumes of applications make this unrealistic. If you do not hear from us within two weeks your application has not been successful on this occasion. This does not mean you will not be considered for future roles so please keep an eye on our job board and apply for positions that match your skills and experience.

Summit Recruitment and search Africa upholds a steadfast commitment to sustainability, inclusivity, and equality as integral pillars of our operations. Dedicated to driving positive change through the adoption of sustainable practices that minimize our ecological footprint. We firmly believe in fostering an inclusive and diverse workforce that embraces individuals from all races, genders, and backgrounds, ensuring equal opportunities for every candidate. Summit recruitment actively advocate for equality by cultivating an environment of respect, fairness, and non-discrimination. By prioritizing sustainability, inclusivity, and equality, we aim to set a high industry standard and contribute to the betterment of society as a whole.

*** Please note that all job opportunities are exclusively available on our website at www.summitrecruitment-search.com/jobs. We do not have any partnerships or collaborations with other job boards. We kindly request all applicants to apply directly through our website for any positions they are interested in. Summit Recruitment & Search, as a policy, does not charge any fee as a pre-employment or post-employment requirement***