Head of Marketing

Our client, an innovative Group of companies that deal in Financial solutions, Gaming, Content and B2B is currently looking to recruit a Head of Marketing for their Gaming/Betting division. The ideal candidate Must have a Bachelor’s degree in Marketing, Business Management or related discipline, professional certification in Marketing and 10+ years relevant experience in marketing or product management, 5+ years in senior leadership. Master’s Degree in Marketing/Business Management or related is an advantage.

Key Responsibilities:

  • Develop strategic direction and plans for the company regarding all commercial functions.
  • Develop and lead the implementation of marketing budgets and monitor progress against key performance indicators.
  • Drive the innovation of new products and their development as well as enhancements of existing products.
  • Develop pricing strategies that maximize profits and market share whilst ensuring consider customer satisfaction.
  • Oversee the creative development of promotional materials, digital content, advertisements, and other marketing-related projects.
  • Oversee brand management and corporate identity to ensure growth and loyalty.
  • Oversee the overall customer experience to ensure consistent outstanding service and customer support.
  • Monitor, evaluate and report the effectiveness of all marketing communication against the key performance indicators.
  • Manage relationships with regulatory authorities in the industry and ensure company compliance.
  • Oversee the implementation of CSR initiatives and coordinate all public relations activities.
  • Perform any other responsibilities assigned within the role.


  • A Bachelor’s degree in marketing, business management, or related field.
  • Master’s degree in business management or related discipline is an advantage.
  • Professional certification in Marketing.
  • 10+ years’ experience in marketing/product management, 5 must be in senior leadership.
  • Experience in handling B2C sales – Able to be hands-on and strong executor.
  • Extensive experience of marketing in a fast-paced, consumer facing digital businesses.
  • Demonstrated experience developing a brand and sustainable acquisition of a customer database.
  • Good working knowledge in IT. Working knowledge of data science and analytics an added advantage.
  • Technical Aptitude – Ability to comprehend complex technical topics and specialized information.
  • Agility – Ability to deal with shifting priorities and issues inherent to a fast-growing company.
  • Natural leader of people with excellent managerial and motivational skills.
  • Demonstrable ability to make business decisions and formulate business strategy.
  • A strong passion for sports particularly football.

Please click on the tab below to apply;


  • Education:Bachelor's Degree.
  • Job Type:Permanent.
  • Location:Nairobi, Kenya.
  • Career Level:Executive Level.
  • Salary:Monthly Gross Salary: Open Depending on Skills and Experience.
  • Deadline:15th March 2019.