Our client, a pharmaceutical company is looking for a Head of Marketing for their offices in Nairobi. The successful candidate will lead the development and execution of the marketing and e-commerce strategies for the company.
This senior leadership role will oversee all strategic and operational activities within the marketing and e-commerce business segments, collaborating directly with the CEO to drive the company’s growth as a leader in the pharmacy space across Africa.
In addition, the Head of Marketing will lead a team of functional managers, manage the operational budget, and oversee agency contracts. This role will also drive customer acquisition and retention strategies, enhance competitive advantage, and build a long-term, customer-centric culture. He/She will work closely with the Senior Leadership Team (SLT), which includes executives from purchasing & supply chain, HR, finance, and retail. The role reports directly to the CEO, representing the voice of the customer across all channels and geographies.
Key Responsibilities:
- Develop and lead a comprehensive omnichannel marketing strategy, integrating both traditional and digital initiatives.
- Align marketing strategy with company goals and maintain consistent brand voice across all touchpoints.
- Oversee brand strategy, identity, and communication across channels, including campaigns, social media, influencer marketing, and events.
- Leverage customer insights (surveys, focus groups, data analysis) to improve product offerings and marketing efforts.
- Drive loyalty program growth and engagement through strategic initiatives and ensure maximum ROI.
- Lead the digital transformation and position the company as a leader in epharmacy across East Africa.
- Develop and implement plans to grow e-commerce sales, focusing on customer acquisition, retention, and experience.
- Lead and manage the marketing team and budget, ensuring effective collaboration and optimal resource allocation.
Qualifications:
- A Bachelors degree in marketing, Business Administration, or a related field is preferred. An MBA is an advantage.
- 15+ years of experience in marketing, retail operations, or related fields
- Strong communication skills, with the ability to clearly articulate strategy and drive decision making across departments
- Data-driven approach to problem-solving
- Experience in consumer insights, market research, and customer segmentation
- Proven experience in managing and scaling e-commerce platforms, with a focus on improving customer experience and driving revenue growth
- Extensive experience in leading large teams, managing cross-functional collaboration, and influencing senior leadership decisions
- Preferably experience in a global retail pharmacy chain, grocery, FMCG, or similar retail sector
- Experience in e-commerce
- International exposure, with a deep understanding of both developed and emerging market dynamics.
- Collaborative and dynamic leadership style, with an ability to inspire teams and influence key stakeholders
- Strategic mindset with a hands-on approach to execution and problem-solving
- High level of creativity and energy with a strong focus on growth and innovation
- Ability to thrive in a fast-paced, high-pressure environment
Please click on the tab below to apply:
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