Hotel Marketing Manager – Mombasa, Kenya

Summit Recruitment and Search Africa is a leading Recruitment and Executive Search agency head quartered in Kenya providing outstanding talent to a wide range of companies and NGO’s in various business sectors across Africa.

Our client a high end resort in Mombasa, Kenya is seeking to hire a. The successful candidate will be responsible for developing and implementing effective marketing strategies to promote our resort/hotel, attract guests, and enhance brand awareness. The ideal candidate must have a relevant bachelor’s degree and a minimum of 5 years’ experience in marketing, preferably within the hospitality industry, with a focus on resort or hotel marketing.

Key Requirements

  • Create comprehensive marketing plans and strategies aligned with the resort/hotel’s business goals, target audience, and competitive landscape.
  • Oversee the resort/hotel’s digital marketing efforts, including website management, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media campaigns.
  • Ensure brand consistency across all marketing materials and platforms, maintaining the resort/hotel’s unique identity and image.
  • Plan and execute advertising campaigns, promotions, and special events to attract new guests and increase repeat bookings.
  • Develop engaging and persuasive content for various marketing channels, such as website pages, blog posts, social media, and email newsletters.
  • Conduct market research and competitor analysis to identify trends, customer preferences, and opportunities for growth.
  • Work closely with the sales and revenue management teams to align marketing efforts with sales targets and revenue goals.

Qualifications

  • Relevant Bachelor’s degree preferably in marketing.
  • Must have a minimum of 5 years’ experience in marketing, preferably within the hospitality industry, with a focus on resort or hotel marketing.
  • Proven experience in digital marketing strategies, including SEO, PPC, social media, and email marketing.
  • Strong creative thinking and problem-solving skills to develop unique and appealing marketing campaigns.
  • Experience leading and motivating a marketing team to achieve targets and deliver high-quality work.
  • Strong networking skills to establish partnerships and collaborations within the industry.
  • Must be willing to relocate to Mombasa.

Please click on the tab below to apply:

Salary: Monthly Gross Salary of Ksh. 70,000 (Approx. 491 USD)
Location: Mombasa, Kenya
Career Level: Mid- Level
Job Type: Full Time
Deadline for applications: 20/08/2023