Our client, an International Coding&Marking company is looking for an experienced and dynamic Marketing Manager to lead their marketing efforts in the East Africa region.
The ideal candidate will have a strong background in digital marketing, including website management, SEO, paid search campaigns, and content creation. Proficiency in graphic and video design is a plus. This role requires a strategic thinker with excellent organizational skills and a deep understanding of sales processes and CRM integration. Experience working for an International company is a MUST!
Key Responsibilities:
- Oversee the development and maintenance of the company website using WordPress.
- Ensure the website is optimized for SEO and user experience.
- Develop and implement SEO strategies to improve organic search rankings.
- Manage paid search campaigns on platforms such as Google Ads and social media.
- Create engaging and relevant content for various marketing channels, including blogs, social media, and email campaigns.
- Coordinate with graphic designers and videographers to produce high-quality marketing materials.
- Develop and produce compelling customer case studies, both written and video, to highlight the success stories and benefits of our products and services.
- Work closely with customers to gather testimonials and insights for case studies.
- Implement and manage marketing automation tools to streamline marketing processes and improve campaign effectiveness.
- Plan and execute shows, exhibitions, and events to promote the company’s products and services.
- Coordinate logistics, manage budgets, and ensure successful event execution.
- Collaborate with the sales team to develop integrated marketing campaigns that support sales objectives.
- Utilize CRM systems to track and measure the effectiveness of marketing campaigns and their impact on sales.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum 5 years of experience in a similar role, with proven experience in digital marketing, including website management, SEO, and paid search.
- Strong content creation skills with a focus on engaging and relevant content.
- Experience in creating customer case studies, both written and video.
- Familiarity with marketing automation tools and CRM systems.
- Excellent event planning and organizational skills.
- Ability to work collaboratively with sales teams and integrate marketing campaigns with sales strategies.
- Proficiency in graphic and video design is a plus.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Creative thinker with the ability to develop innovative marketing strategies.
- Excellent communication and interpersonal skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
Please click on the tab below to apply:
Summit Recruitment and Search Africa is a leading Recruitment and Executive Search agency headquartered in Kenya providing outstanding talent to a wide range of companies and NGOs in various business sectors across Africa.
We endeavour to make contact with all of our applicants, but unfortunately, high volumes of applications make this unrealistic. If you do not hear from us within two weeks your application has not been successful on this occasion. This does not mean you will not be considered for future roles so please keep an eye on our job board and apply for positions that match your skills and experience.
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