While many business niches are composed of only a handful of different businesses, the hospitality industry applies to nearly any company that deals with customer satisfaction and is focused on meeting leisurely needs rather than basic ones.
The hospitality industry is a broad category of fields within service industry that includes lodging, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry. A hospitality unit such as a restaurant, hotel, or an amusement park consists of units such as facility maintenance and direct operations (servers, housekeepers, porters, kitchen workers, bartenders, management, marketing, and human resources, etc.).
The industry is a multibillion-dollar industry that depends on the availability of leisure time, disposable income, and complete customer satisfaction. There are four segments of the hospitality industry: Food and beverages, Travel and Tourism, lodging, and recreation There are four segments of the hospitality industry: Food and Beverages, Travel and Tourism, Lodging, and Recreation.
Trends in the African Market:
The hospitality industry has been lauded as one of the top three revenue earners among Kenya’s economic sectors and had continued to post impressive results year on year. In 2017, Kenya earned 1.2 billion US Dollars from tourism expenditures, up from approximately 989 million US Dollars in 2016; representing a 20% increase. However due to Covid-19, this figure has been greatly affected.
Despite the hope the industry had in December of 2020, as the Christmas season offered stakeholders a means to offset the impact of the pandemic, the industry has not fully recovered. Business is still slow for players in Kenya’s hotel industry with many investors reporting lower than normal forward bookings for instance. Traffic from international visitors has also gone down due to a resurgence in Covid-19 infections in Europe and the United Kingdom.
In a study conducted in January of 2021 by the Central Bank of Kenya’s MPC, 36 per cent of respondents noted that the resurgence in infections in Europe and UK has affected their business operations since they form a significant part of their clientele. The industry was among those adversely affected in March when the first case of Covid-19 was detected in the country. Restrictions such as lockdowns and temporary closure of airports impacted heavily on the sector leading to retrenchments of staff.
The survey which assessed changes in employment reported a recovery to the pre-Covid levels in February 2020. “The results show that employment in hotels continues to recover towards pre-COVID levels, averaging 60 per cent in December 2020 and 57 per cent in January 2021 compared with 53 per cent in November and 37 per cent in May.” The rise in employment is attributed to increased demand for hotel services during the Christmas festivities that called for the hiring of additional staff. “The pace of recovery in employment for the sector has however been tempered by fears of a resurgence in COVID-19 infections. The continued rise in COVID-19 cases globally had resulted in a lower inflow of foreigners/tourists, further denting their business prospects.”
Where does Summit Recruitment and Search come in?
Our specialist recruiters have experience within the industry and are fully certified practitioners in Lumina Select, the preferred psychometric tool used by Summit. We have worked with major players in the industry, posting both junior and senior level jobs with individuals who have acted as valuable assets to the organizations. With our history in the field, we have acquired the necessary skills and experience to be able to effectively meet our clients needs. For your recruitment, executive search and head-hunting, get in touch with us today. Call or text +254 707 293 147 or write to us firstname.lastname@example.org