Social recruitment is one of the fastest growing branches of talent acquisition. While it’s not a new concept, it has seen substantial growth in the last few years. HR professionals have seen the value and the influence of social media and have started implementing it in their recruitment processes.
Social media is important because it gives recruitment a new, not yet seen, informal hue. Through the availability of information through social media, recruiters and managers can find out more about their candidates.
Job advertising has become easier. With targeted marketing via Facebook and Instagram, companies can reach the right people, at the right time and in the right place. The Internet-based method of advertising job openings makes it less likely for unfit people to apply for openings.
With that change alone, HR departments have seen less time wasted on castaway resumes. Efficiency has thus been improved. Through a simplified recruitment process, HR departments have had more time to focus on intra-company matters and making their collective a better one.
“Social media has turned profiles into resumes that are available around the clock,” says Joel Simmons, a senior copywriter at EssayOnTime. “Through an informal platform, companies can come off as more attractive to potential candidates and filed much better and more filtered offers.”