Our client, a high-end resort on the South Coast of Kenya, is looking for a highly motivated and experienced Sales Director, to be based at the coast.
The Sales Director will ensure that Sales revenues in resorts are met and exceeded according to targets established by Corporate Sales & Marketing. The successful candidate, will ensure to maximize room occupancy and average rate through effective inventory management in accordance with both the Sales & Marketing business plan and the Company’s policies and procedures, as well as ensure excellent communication with key travel planners, decision makers and Head Office in Europe.
Key Responsibilities.
- Lead direct sales efforts across individual, group, and travel trade segments, maintaining strong relationships with key accounts, tour operators, and corporate clients – both local, but mainly international.
- Develop and implement sales and promotional strategies, including special offers, marketing activities, and participation in trade events, with required approvals.
- Organize and execute site inspections, familiarization/educational trips, press trips, and industry networking initiatives, ensuring effective follow-up.
- Monitor market trends, competitor activities, and industry developments to support strategic decision-making and maintain competitive positioning.
- Oversee accurate sales forecasting, budgeting, reporting, and achievement of revenue targets, ensuring alignment with the Sales Business Plan.
- Coordinate with marketing teams to ensure brand-aligned promotional materials, newsletters, and communication content across all platforms.
- Uphold company policies, sales procedures, and service standards while ensuring customer satisfaction, complaint resolution, and quality representation of the brand.
- Foster positive team collaboration and represent the company professionally, undertaking additional tasks as assigned by the Commercial Director or General Manager.
Key Requirements.
- Bachelor’s degree in Business, Marketing, Hospitality Management, or related field
- MBA or advanced business qualification preferred
- Minimum 8-10 years of senior commercial experience in hospitality.
- Proven track record in international sales and distribution of hospitality properties
- Experience managing teams and P&L responsibility
- Strong background in working with tour operators, travel agents, and distribution partners across multiple markets
- Deep understanding of global travel distribution systems and booking platforms
- Strong knowledge of African market dynamics and customer segments
- Excellent negotiation and contract management skills
- Proven ability to develop and execute strategic sales plans
- Strong analytical skills and experience with revenue management systems
- Cultural sensitivity and ability to work effectively across diverse markets
Summit Recruitment and Search Africa is a leading Recruitment and Executive Search agency headquartered in Kenya providing outstanding talent to a wide range of companies and NGOs in various business sectors across Africa.
We endeavour to make contact with all of our applicants, but unfortunately, high volumes of applications make this unrealistic. If you do not hear from us within two weeks your application has not been successful on this occasion. This does not mean you will not be considered for future roles so please keep an eye on our job board and apply for positions that match your skills and experience.
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